Case Study:
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Timeline: 5 days (2-3 hours per day)
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Roles: Brand Designer, UX/UI Designer
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Tools: Figma, Adobe Illustrator, Framer
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Outcome: New brand identity and landing page prototype
In one week, produce a logo, brand direction, and redesigned landing page for a major regional law firm. Requirements included:
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Clean, modern, simplified design
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Updated logo with logo mark
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A landing page that communicates clarity, professionalism, and trust
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Deliver a usable prototype at the end of the sprint
This project was intentionally time-boxed to demonstrate how I make decisions quickly, prioritize what matters, and maintain quality under pressure
Jump straight to prototype
Project Overview
Joseph, Hollander & Craft (JHC) is a respected Heartland law firm with a strong reputation, but a dated visual identity and a website that no longer reflected the firm’s professionalism. For this design sprint, I was given a high-level brief to rebrand the firm and create a modernized landing page.
The sprint goal: ideate quickly, explore multiple directions, make fast decisions, and deliver a functional, high-fidelity landing page prototype within one week.
This sprint allowed me to demonstrate how I work under time constraints, handle ambiguity, and turn loosely defined goals into a polished, strategic outcome.
Objectives
Branding
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Explore updates to the existing blue and gold color palette
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Create a modern, professional logo with icon
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Establish cleaner, more cohesive brand direction
Experience
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Redesign landing page experience to feel simple, modern, and less cluttered
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Improve readability and visual hierarchy
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Deliver a functional, high-fidelity landing page prototype
Deliverables
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Logo sketches and final vector logo design
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Quick branding guidelines
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Responsive landing page concept
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Prototype demonstrating intended behaviors
Goals
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Understand the existing JHC website
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Identify pain points in branding and UX
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Capture quick competitive references
Findings
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Heavy text above the fold makes it difficult to scan
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Visual clutter with too many elements competing
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Outdated logo and limited scalability
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Lacked a cohesive visual system
Sketching
I sketched multiple directions in one session:
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Other firm's logos for reference
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Modern concepts using JHC
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Geometric icon ideas inspired by law-related motifs
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Simplified typography explorations
Decision Making
Within the sprint constraint, I chose multiple concepts based on:
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Scalability
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Visual Balance
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Ability to pair cleanly with modern typography
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Professional tone
Final Logo
I translate my chosen sketch into a refined vector icon and wordmark
Brand Guidelines (Sprint Version)
I created a lightweight system with the goal of creating enough structure to build fast while maintaining consistency.
Wireframes (Sketches for Fast Iteration)
I created loose wireframes focusing on:
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Clean, readable structure
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Clear sections: How We Help, Our Values, Attorneys, Contact
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Strong hierarchy and spacing
High-Fidelity Design
Converted wireframes into polished UI:
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Modern hero section with subtle background video
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Defined brand voice and typography
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Gold accents used intentionally for hierarchy
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Simplified content blocks
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Clear calls to action
Prototype
Built a limited prototype in Figma showcasing layout behavior and interaction intent. Then expanded on that prototype in Framer.
Go to Prototype
In under a week I produced:
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A complete refreshed brand identity
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A scalable logo
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A simplified, modern landing page
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A functional prototype
The sprint demonstrates my ability to ideate quickly, push concepts forward decisively, and deliver polished outcomes and clear decision-making
Go to Prototype
